It began with a simple yet powerful thought - what if wellbeing didn’t have to choose between tradition and science?
In a world where wellness often feels either too clinical or too vague, Nesova was created to bring back balance. Founded under Sri Sri Trading Company (est. 2019), the brand was envisioned as a bridge, connecting the depth of Indian wellness wisdom with the precision and credibility of modern science.
From the very beginning, the intention was clear, to create products that people can trust, understand, and seamlessly make a part of their everyday lives.
Because in a space where trust is everything, Nesova doesn’t just focus on results, it focuses on responsibility. Every product is thoughtfully developed, transparently formulated, and aligned with global quality standards, ensuring that what reaches you is not just effective but also honest and reliable.
At Nesova, we don’t see tradition and science as opposites. We see them as partners, working together to create something meaningful, something that truly supports your wellbeing.
We noticed a gap.
On one side, wellness felt overly clinical; precise, but impersonal.
On the other hand, it felt rooted in tradition; rich, but often unstructured.
Nesova exists in the space between.
We believe wellbeing is not just about what you consume, but how confidently you consume it. It’s about knowing that every ingredient has a purpose, every formulation has a foundation, and every product is created with care.
This belief shapes everything we do:
We believe trust is earned, not claimed. That’s why we prioritise transparency at every stage, from sourcing to formulation to production.
We respect the wisdom of tradition, but we strengthen it with scientific validation to ensure it meets the expectations of today’s global consumer.
Quality is never an afterthought. It is built into every decision we make, from ingredients to experience.
While our foundation lies in India, our outlook is global. Every product is developed to meet international benchmarks of quality & compliance.
To create wellbeing solutions that bring together the authenticity of traditional knowledge and the reliability of modern science, delivered with transparency, integrity, and a deep understanding of contemporary lifestyles.
Nesova is not just built for today; it is built for the world.
With a global-first mindset, we aim to become a trusted wellbeing partner across markets, cultures, and communities. Our goal is to offer products that adapt effortlessly to different lifestyles, while consistently delivering quality, reliability, and value.
We are committed to building long-term partnerships with international distributors, retailers, and wellness platforms, growing together through shared trust and a unified vision of better living.
Every brand has a beginning, but some are shaped by experiences long before they take form.
For Karan Mandiratta, the journey into entrepreneurship was not defined by a single idea, but by a continuous process of learning, building, and refining. With a degree in Computer Science Engineering from Maharshi Dayanand University, he stepped into the professional world in 2015 by joining his family’s glass and aluminium business.
What followed was not just participation, but transformation. Early in his career, Karan introduced new operational strategies and reworked sales approaches, changes that significantly improved efficiency and drove a notable increase in business turnover within his very first year. It was here that he began understanding the impact of structure, adaptability, and forward thinking in business.
In 2019, he took a step further and built something of his own, Oh, Wheelies!!, a bicycle retail venture rooted in personalised, one-on-one customer experiences. More than just a business, it became a space to deeply understand consumer behaviour, the importance of trust, and the value of consistency. Achieving break-even within the first six months, the venture stood as a testament to his hands-on approach and commitment to execution.
Alongside these entrepreneurial pursuits, Karan has also been actively involved in real estate investments, gaining insights across diverse sectors and strengthening his perspective on long-term value creation.
For him, business has always been more than numbers; it is about understanding people, building trust, and creating systems that stand the test of time.
For years, I have believed in living with discipline, paying attention to what I eat, how I live, and how I maintain balance in everyday life. Over time, I experienced how deeply these choices influence not just physical health, but clarity, energy, & overall well-being.
Ayurveda, for me, was not a sudden discovery. It was something that aligned naturally with this way of living. It offered a structured, time-tested approach to achieving balance, & when combined with consistency, it brought out the best version of myself.
However, as I explored the market, I noticed a gap.
There were brands that felt highly clinical but distant, & others that were rooted in tradition but lacked clarity or scientific backing. There was very little that brought both worlds together in a way that felt complete.
Nesova was created to bridge that gap.
The intention is simple, to create products that people can trust without hesitation. Products that are genuine, thoughtfully developed, & aligned with modern lifestyles.
At Nesova, we are committed to doing honest, sincere work, focusing on quality, transparency, & long-term impact rather than short-term gains.
Our vision is to build Nesova into a globally recognized brand that represents not just wellness products, but a way of thinking about health, balance, & everyday living.
—
Karan Mandiratta
Founder, Nesova
Nesova blends classical Ayurvedic principles with modern quality standards. We focus on balanced formulations, responsible sourcing, and transparency rather than exaggerated claims or quick fixes.
Our formulations are designed for consistent, everyday support. However, we always recommend consulting a healthcare professional before starting any supplement, especially if you are pregnant, nursing, or managing a medical condition.
Ayurveda works gradually by supporting the body’s natural processes. Many people begin noticing subtle improvements within a few weeks, but consistency is key for lasting benefits.
Yes. We prioritise sourcing from trusted growers who follow responsible cultivation practices. Quality, purity, and sustainability guide our ingredient selection.
In many cases, Ayurvedic formulations can complement each other. However, we suggest seeking personalised advice from a healthcare practitioner to ensure the right combination for your needs.